Case Study: Elevating a website to better serve a community’s needs
Steps to a successful brand relaunch
BrandingDeborah EvansMarketing, Branding, Small Business, Strategy, Fundraising, Design, Best Practices, Websites, Copywriting, Communication, Non-profit, Content, Donors, Storytelling
Use website copy to build strong connections
3 ways to make ChatGPT work for you
marketingDeborah EvansMarketing, Branding, Small Business, Strategy, Social Media, Fundraising, Best Practices, Communication, newsletter, Websites, Letters, Content, Copywriting, Non-profit, Donors, Blogs, Storytelling
Is non-profit storytelling really worth it?
StorytellingDeborah EvansMarketing, Strategy, Annual Report, email, Branding, newsletter, Websites, Letters, Best Practices, Content, Storytelling, Social Media, Copywriting, Communication, Fundraising, Non-profit, Donors, Blogs
Luminate named as the most reviewed content marketer in Canada
Company AnnouncementsDeborah EvansMarketing, Branding, Small Business, Strategy, Best Practices, email, newsletter, Letters, Content, Storytelling, Annual Report, Social Media, Websites, Copywriting, Communication, Non-profit, Donors, Blogs, Fundraising
Language matters: An incomplete guide to inclusive and accessible writing
CopywritingDeborah EvansMarketing, Branding, Small Business, Social Media, Best Practices, Inclusivity, email, newsletter, Non-profit, Annual Report, Websites, Copywriting, Communication, Content, Storytelling
Should video be part of your marketing strategy?
marketingDeborah Evansvideo, Marketing, Small Business, Non-profit, Strategy, Social Media, Websites, Communication, Content, Storytelling
How to choose the right graphic designer for your project
Website quick win: Update services and program pages
Website quick win: Update your donate page
Case Study: From strategy to copywriting, how we propelled one organization’s awareness efforts forward
Case Study: Giving a new business a little brand story love
Writing copy for your non-profit’s website
Websites that get clients calling
Case Study: Defining a brand’s purpose before writing website content
Five signs it’s time to update your website
